Just like many other video streaming platforms, Bilibili is in the predicament of profit-making. They are expected to contribute 62.1% of the spending on online entertainment in China by 2020, meaning Bilibili may have a tangible future for monetization.īilibili claims its users are highly sticky and engaged, spending on average 76 minutes a day on the platform, making Bilibili the #1 online video apps by monthly average time spent per device, according to Bilibili citing data service QuestMobile. According to Bilibili citing consulting firm iResearch, the population of Generation Z in China has reached 328 million last year. Generation Z, meaning those born from 1990 to 2009, accounts for nearly 81.7% of Bilibili’s user base. Image credit to Bilibili.Īs of February 2018, the company boasts of a 76 million Monthly Active Users, or MAU.
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According to the company’s roadshow deck, 86% of the total video views were contributed by PUGC content.
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One of its edge in the market is its professional user-generated content (PUGC).
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The platform has gradually diversified to offer a wider range of content including live broadcasting, entertainment, lifestyle, e-sport, etc. The company will be traded on Nasdaq under the ticker BILI.īilibili first field in February this year to raiseUS$400 million on New York Stock Exchange.įounder XU Yi, CEO CHEN Rui and COO LI Ni will hold 81.6% of the aggregate voting power after the offering.įounded in 2011 by XU Yi, Bilibili started by providing predominantly ACG (Animation, Comic, Game) content. Bilibili, China’s anime streaming service, just updated its SEC filing to raise up to US$ 604 million at an around US$3.2 billion valuation in its float which is slated to happen on March 28.